Greyparrot recognised a technology pioneer by World Economic Forum

Greyparrot, the London based tech company disrupting the recycling industry by providing waste analytics to monitor, sort, and audit waste at scale, was selected among hundreds of candidates as one of the World Economic Forum’s “Technology Pioneers”. Previous to founding Greyparrot in 2019, co-founders Mikela Druckman, Ambarish Mitra and Nikola Sivacki had built some of the most cutting edge deep-learning computer vision systems in the world. Now they are committed to applying this technology to the recycling sector, extracting the value of materials that would otherwise end up in landfills, oceans or incinerated.

The World Economic Forum’s Technology Pioneers are early to growth-stage companies from around the world that are involved in the use of new technologies and innovation that are poised to have a significant impact on business and society.

With their selection as Technology Pioneer, CEO Mikela Druckman of Greyparrot will be invited to participate at World Economic Forum activities, events and discussions throughout the year. Greyparrot will also contribute to Forum initiatives over the next two years, working with global leaders to help address key industry and societal issues.

“We’re excited to welcome Greyparrot to our 2021 cohort of Technology Pioneers,” says Susan Nesbitt, Head of the Global Innovators Community, World Economic Forum. “Greyparrot and its fellow pioneers are developing technologies that can help society solve some of its most pressing issues. We look forward to their contribution to the World Economic Forum in its commitment to improving the state of the world.”

“We are thrilled to be one of the World Economic Forum’s Technology Pioneers this year”, said Greyparrot’s Mikela Druckman. “It validates the value of our technology and the need to digitise an industry which is so essential but yet heavily relying on manual processes. Our aim is to tackle the unsustainable waste crisis and empower waste managers, producers and regulators with better data analytics to support our transition to a circular economy and keep our environment clean for generations to come.”

For the first time in the community’s history, over 30% of the cohort are led by women. The firms also come from regions all around the world, extending their community far beyond Silicon Valley.


The diversity of these companies extends to their innovations as well. 2021 Tech Pioneer firms are shaping the future by advancing technologies such as AI, IoT, robotics, blockchain, biotechnology and many more. The full list of Technology Pioneers can be found here.

Technology Pioneers have been selected based on the community’s selection criteria, which includes innovation, impact and leadership as well as the company’s relevance with the World Economic Forum’s Platforms.