The construction sector, one of the world’s largest industries, traditionally depends on manual, reactive sales strategies and a close-knit network of personal connections. Building Radar disrupts this approach by leveraging AI to streamline the process, enabling sales teams to pinpoint high-value leads more effectively and offering actionable insights along with tailored outreach strategies.

The UK construction sector could see significant growth in the coming years, with the newly elected Labour government proposing the reclassification of parts of the protected ‘green belt’ to ‘grey belt’ status. This change would free up land for housing developments, supporting the government’s ambitious plan to build 1.5 million new homes within the next five years. Building Radar’s technology could play a key role in navigating this potential boom.

Paul Indinger, Co-Founder and Managing Director at Building Radar, says: “The construction industry is undergoing a significant change due to megatrends like sustainability requirements, digital planning tools, pre-constructing, and many more. This fundamentally changes the way products and services are allocated to construction projects. Our partnership with Socii brings us closer to realising our vision of matching every construction project globally with the best solutions.”

The platform's revenue engineering capabilities have already helped more than 150 companies across the construction industry, including product manufacturers Schindler and Holcim and general contractors such as Eiffage. This has significantly boosted their sales conversion rates and driven over $2.6 billion in sales pipelines.

Leopold Neuerburg, Co-Founder and Managing Director at Building Radar added: “We plan to highly invest in the team’s AI capabilities to accelerate our journey to becoming the go-to platform for sales teams in the construction industry, helping them grow revenue, win rates, and margins across all of their revenue channels. Our goal is to provide our customers with the tools they need to maximise their sales pipeline visibility and success, ultimately driving €100 billion in revenue for our customers by 2030“.

Thanks to its high visibility across the entire sales workflow and ease of implementation, Building Radar has grown organically beyond its core European markets – in most cases, championed by its existing customers. As part of the newly established partnership, Building Radar and Socii Capital will collaborate to explore further expansion opportunities in the UK, the US, Canada, and additional markets.

Yuan Chen, Co-Founding Partner at Socii Capital, says: “At Socii, our mission is to back entrepreneurs transforming workflow through automation in large industries like construction. This, via our thematic research, led us to Building Radar. As we engaged with their team and further explored their product and operations, we were increasingly impressed by their ever-enhancing value proposition, exceptional leadership, and significant growth potential. We are thrilled to partner with Building Radar, contributing our capital and time to help build the landmark software platform in the AI era for the construction sector.”

With over 5,000 new sales opportunities detected for its clients every single day and almost 700 assessed, customised, and deployed sales processes, the company's impact on the construction industry is deeply significant.