The brothers’ emotional pitch captured the hearts of both the Dragons and viewers, with Brendon visibly moved as he discussed their journey of struggle from humble beginnings. Jaydon, hailed by the Dragons as one of the brightest 21-year-olds to ever grace the Den, impressed the fiery six with his business acumen and vision for the future.

Founded with just £100 each in their kitchen, Lumberjaxe has now become a standout name in the competitive BBQ market, boasting over 70 stockists and a turnover of £150,000. The business has quickly gained recognition for its authentic branding, quality all natural products, and commitment to bringing people together through food.

"We couldn’t be happier with the outcome," said Jaydon. "Emma’s investment and mentorship are a game-changer for us. Her support and guidance will help us elevate our brand and make our vision a reality. Our goal has always been to cook up good times while bringing people together through food, and now, with her backing, we can make sure this goal reaches even more people”.

The pitch not only impressed the Dragons with its rapid growth but also resonated deeply with Emma Grede, who is renowned for her involvement in global brands. “Brendon and Jaydon are exactly the type of founders I like to back, self-starters with a super clear vision and a best-in-class product. The fact that they have bought Lumberjaxe this far with so little aside from ambition and hard graft, tells me everything I need to know. We’re going to build a food brand customers will love and enjoy every day with distribution all over the UK and that’s just the beginning,” says Emma.

With their focus now on expanding into major retail chains and increasing their online presence, Lumberjaxe is poised for even greater growth. The brand’s range of seasonings and sauces have carved out a unique niche in the BBQ market, and the brothers are determined to bring their products to family dinner plates.

"The whole experience in the Den was emotional, but it confirmed our belief in what we’re doing," said Brendon. "We hope our story can inspire others to take the leap and pursue their passions, no matter where they start."

For the brothers, this is just the beginning. With the support of one of the most influential businesswomen of this generation, Lumberjaxe looks set to become a household name.

The brothers' inspiring journey can be followed on social media, and viewers can catch up on their pitch and investment journey via BBC iPlayer.

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