Fortune CEO Alan Murray will host a one-on-one discussion with Barry about how Best Buy is meeting the changing consumer demands for technology—from optimising the customer experience across physical, digital, and virtual channels to expanding into new and growing product categories. The conversation will also demonstrate the connection between technology and human security, which CTA recently announced as a new eighth pillar of the Human Security for All (HS4A) campaign in partnership with the UN Trust Fund for Human Security. 

“Technology is a basic human need and more important to our lives than it has ever been,” said Barry. “We have an important role to play, in partnership with our vendors, with our unique combination of expertise, services, and the best assortment of technology. We look forward to sharing at CES how we’re meeting our customers’ needs every step of the way, even in ways they aren’t contemplating.” 

The LIT dinner is part of the LIT program at CES 2024, a series of discussions designed to give high-level government officials insight into how technology impacts our lives. The conference programming includes topics like artificial intelligence, self-driving vehicles, trade, cybersecurity, and more. 

“Corie and Best Buy have a long history of innovation. We share their commitment to having a positive impact on the world, the environment, and our community,” said Gary Shapiro, president, and CEO, CTA. “We look forward to this exclusive discussion at CES between two CEOs about the evolving technology landscape and how their companies are bringing the ALL ON experience to consumers.”  

Best Buy joins already-announced keynotes including L’Oréal, Walmart, Nasdaq, Siemens, Elevance Health, HD Hyundai, and Qualcomm.