However, investments in the pizza industry are not guaranteed to succeed. Success hinges on calculating several aspects very carefully, including management, branding, and marketing tactics, to name but a few. Often, the preferences and expectations of locals are a key consideration which may be underestimated. A prime example can be found in Domino’s attempt to expand to Italy. As Italian pizza is so celebrated, residents are fiercely proud of their culinary heritage, the quality of classic pizzas and the use of authentic ingredients. As such, Domino’s didn’t manage to compete with the taste and cost of local offerings.

Nevertheless, investing in a pizza brand can be successful when properly considered. While employing modern logistical and delivery methods, products should try to respect and replicate the best aspects of authentic flavours and original pizza recipes. This means finding a balance between caring deeply about the quality of the food while still pursuing effective business approaches.  

1. Affordability: You may have a very particular dream for setting up a pizza restaurant business. However, you must be able to plan and manage the reality of your budget to cover the costs of setting up and maintaining operations in the long term. For example, if you spend at the wrong stages by aiming too high too soon, you could end up losing money in perishables.

Consulting the services of professional wealth managers with expertise in re-investment will help you to get a comprehensive understanding of how to plan and allocate funds effectively from the start.

2. Location: For any business, it’s all about location, location, location. If you pick somewhere with a high amount of nearby competition, you may struggle to break into the local market.

Your location may also depend on the nature of your business. For example, street food often sets up near locations with many passers-by, but this comes with its own challenges.

3. Franchise or independent: When you invest in a franchise of a recognised brand, you lessen the strain of establishing brand-new marketing tactics, menus, and operational approaches. You may also have access to established support systems.

On the other hand, independent businesses have the chance to establish a unique identity without as many imposed parameters.  

4. Decide restaurant style: There are several styles to consider, including a traditional restaurant set-up, a takeaway and street food. The style you choose may be influenced by operational considerations, such as rent or premises availability.

5. Hire staff: Your staff are the backbone of your business. They represent your ethos as the customer-facing portion of the brand, so be selective. This can be an expensive and lengthy process, so budget accordingly. If you’re part of a franchise, there may be support with recruitment.

6. Marketing: How you choose to market your business could make or break it. You should consider balancing your online presence (website and social media) with your local presence (flyers, local events, offers). If you offer any type of takeaway options, you should attempt to get yourself on a delivery platform as soon as possible.

Likewise, be sure to do research on the kind of pizza people want. You may want to offer very creative options; one or two unusual dishes on the menu could be one way to set yourself apart from the competition. However, you should make sure to cover the nation’s favourites to give yourself the broadest market possible. Pushing the tastes of your target market while you’re still establishing yourself may prove disastrous.