Research from Gartner suggests the use of collaboration tools rose by 44% between 2019 and 2021. Many of these tools are cloud-based and there’s no doubt that the percentage has increased since then. Cloud-based tools can undoubtedly have a positive impact on worker productivity by streamlining communication channels, reducing downtime and fostering greater collaboration among team members.

The current state of the SME economy and what it may look like across 2023 and beyond

The rising fuel prices and increasing household bills have been major factors contributing to the difficulty of operating a small business. As a result, businesses are struggling to maintain their profit margins and may face reduced growth potential. On top of this, customers are feeling the pinch and being more cautious with their spending, opting to support businesses that offer the best value for their money.

This means that in order to remain competitive, SMEs need to offer compelling products and exceptional customer service to attract and retain customers. Businesses need to adapt to the changing economic climate and implement strategies that optimise their operations and build customer loyalty.

SMEs must explore tools that not only facilitate growth, but also enhance employee productivity. A report by consultancy Public First highlights that companies running on the cloud are nearly three times as likely to increase their revenue by 5% or more per year as those that are not. Research also found that more than half (58%) of cloud-using businesses say that their business or operating model would not be possible without it.

Cloud-based tools, including VoIP phone systems, have become a proven and transformative approach to boosting productivity in the modern workplace, as digitisation continues to revolutionise various aspects of our lives.

Cloud-based tools to encourage productivity in your business

Here are four ways using cloud-based tools can help your business flourish from my experience.

Improved analytics for the sales team

Sales teams can gain access to real-time insights and metrics from any location with an internet connection. This means that sales teams can easily track customer behaviour, identify trends and patterns, and make data-driven decisions based on the information they gather. cloud-based tools enable sales teams to leverage the power of data analytics to improve their performance, drive revenue growth and encourage customer retention.

Integration of software and CRM systems

With the help of cloud-based tools, businesses can seamlessly connect and integrate their software and CRM systems to save time and get more done. Businesses can stay up-to-date with the latest features and functionalities of integrated applications. These platforms enable businesses to integrate their systems and can help businesses streamline their operations and improve their bottom line by focusing more on growth, customer satisfaction, and profitability.

Remote working

Being able to work remotely is another benefit of using cloud computing in a company. Employees can continue working remotely and access any necessary data or information from anywhere as long as they have an internet connection. Nowadays, the majority of cloud computing firms now provide mobile apps that make it simple to access data from smartphones wherever they are.

Working remotely also adds to the flexibility of employees, thanks to the use of cloud-based business tools. Those who require easier communication amongst dispersed teams will benefit the most from this perk.

Improved collaboration

The need for effective collaboration is crucial given that businesses operate globally. The use of the cloud and cloud-based tools has improved communication and collaboration among the global workforce. The same information and data are accessible to all employees at all times from any location. 

Teams can also conduct virtual meetings and presentations using cloud-based conferencing calling, saving time and reducing travel costs. Overall, cloud-based tools enable collaboration and communication, help remove geographical barriers, and boost business productivity and efficiency.

What's next?

There is a wide array of cloud-based tool options available in the market, making it essential for SMEs and businesses to carefully choose solutions that align with their specific needs. While working in the cloud offers numerous advantages, it is crucial to thoroughly evaluate your requirements and explore the offerings of various suppliers or service providers before settling on the one that will best benefit your company. Taking this approach will significantly boost productivity and optimise your operations.