As 2024 comes to an end, consider giving your business one of these below gifts. In fact, why not go wild, be generous and give your business all three of these. Although the third one may be the one you are most interested in…for obvious reasons!

Gift 1: Take some time off from your business

Not just you, but if you have a team, make a commitment to yourself and to them to not be messaging them and emailing them over the festive season. Unless of course you are a seasonal business that needs to be open.

Our teams will appreciate the time off to rest and recover. Ok, so they may overeat and drink a little too much but our brains can’t be on a constant treadmill of labour. They don’t function optimally without time off so let your team rest. Let your business rest. If your customers have a problem with you taking time off, then new boundaries and new customers are needed!

Gift 2: The gift of clarity

I realised when I first grew my business and had team members that I was being unkind to them. Not in my nature personality or the way in which I spoke to them, but because I wasn’t giving them clarity. The human brain loves certainty and the ability to predict what is going to happen next. When it doesn’t have that, it starts to invent the future and often in a negative way. This leads to fear, anxiety and uncertainty breeds a very unhappy team.

If you give clarity to your business then you will reap the rewards of lower staff churn, higher staff satisfaction and therefore greater productivity. Do your team know what your vision is for the business over the next six months, 12 months, five years? Do they know the position they have in the business and what the future looks like for them personally? Do you know your expected revenue and expenses for the next 12 months? All these questions when answered will give your business clarity.

One of my favourite questions I ask to businesses that helps bring clarity is this. Who is our ideal customer and how do we want to serve them? Knowing who and how will give you a greater clarity on every element of your business.

Gift 3: A cash injection

Now I said this may be your favourite one for obvious reasons. A lot of business owners talk about the December slump to their revenue figure. Why? Because they wrongfully believe people are not willing to spend money at Christmas. The opposite is actually true. People are expecting to spend money at Christmas! You just need to tap into that. What is true, is that competition is higher. There are more options of places and things where your perfect customer could spend their money.

The question really is, how can you direct that desire to spend money towards you and your business. The simple answer is better marketing. Create an offer, a product, a service and package it up in a way that makes it a no brainer decisions. This year we followed this same method and created products for, current clients at different stages of their client cycle with us and also for clients who had never heard of us and clients who were warm to us already. This segmentation allowed us to specifically address the desires of those client avatars and generate tens of thousands in additional revenue.

Which of these three gifts will you be giving to your business? Or will you go for all three?

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