In today’s digital age, with over 8.2 billion people in the world, 5.8 billion mobile users, 5.5 billion internet users, and 5.2 billion social media users, standing out in an increasingly crowded marketplace is no small feat. Entrepreneurs are faced with the challenge of not only competing against established global brands but also cutting through the noise of millions of voices on social media platforms. Traditional advertising is becoming less effective, and trust in businesses has declined for 15 consecutive years. With nearly one billion consumers using ad blockers, it is clear that the way businesses connect with consumers has fundamentally changed.