Overheard at a startup...
Overheard at a startup… is a series launched in 2020 by Startups Magazine, inspired by real conversations overheard among early-stage founders and aspiring entrepreneurs — particularly those transitioning from corporate employment to building their own businesses. The series uses candid, relatable questions as a springboard to deliver practical guidance, covering the full arc of the startup journey from initial ideation and market research through to growth, funding, and navigating crises like the COVID-19 pandemic. Each article draws lessons from both the questions and the answers overheard, reflecting the everyday concerns of entrepreneurs entering uncharted waters.
After nine long weeks of lockdown, businesses are starting to re-open or, at least, planning to reopen in the near future. For some of the luckier ones this might be possible without having to make too many, or too onerous, changes. For others, the planning will need to be much mere detailed and the implementation will be much more complex.
As spring turns into summer and the fears of lockdown turn into the uncertainties of release, many early stage companies are effectively having to start all over again, either because they have been temporarily closed and have been in something of a coma like state, or because they have pivoted and the business plan has changed from the original. The question being asked by so many, is ‘what do we do and how do we go about it?’ and is focused around the fundamental question that takes all founders back to the origins of their business.
For those founders at the beginning of their entrepreneurial journey, whether for the first time or as a serial founder, there is a question that I overhear time and time again and that question is ‘should I be a sole founder or a co-founder?’
According to UK Government statistics some 660,000 new companies are established each year and many of these will have plans to scale rather than to remain a micro business. Some founders will of course be happy to run their startup as a side hustle, and others will only be looking for a lifestyle business. But for many others that are looking for something larger, ‘how do I scale my business?’ is a question that I am often asked.
It goes without saying that for any business, in any sector, in order for it to survive, grow and prosper, sales are imperative, because sales generate profit and cash flow and these are the lifeblood of any business. It is understandable, therefore, that I often overhear the question ‘how do I promote my business?’
We live in changing times. Rapidly changing times. Times always change and move forward but what has been remarkable recently has been the fact that the speed of change continues to increase year on year. It is no surprise, therefore, that many founders, both first time entrepreneurs and serial entrepreneurs, often ask themselves, and me, ‘where do I go from here?’
