Most founders I meet believe PR is only possible when you have “real news”: a funding round, a product launch, a partnership, an acquisition. The problem? These moments don’t happen every month. In fact, for most startups, they’re rare.

Irish small and medium-sized enterprises (SMEs) are the backbone of the national economy, comprising a staggering 99.8% of all businesses. However, despite their importance, the majority of these SMEs are not exporting.

UK investors are no longer just backing innovation, they’re actively directing it. That’s according to new research from EmpowerRD, which revealed the vast majority (97%) of investors are now directly shaping the R&D strategies of the businesses they fund, cementing their role as key architects of the UK’s innovation economy. 

Ask any AI founder what keeps them up at night, and you’ll hear many of the same stories. Hidden infrastructure costs that blow up the burn rate without warning. Waiting weeks, or even months, for GPU capacity to come online. Scrambling to navigate compliance requirements that feel like a full-time job. These aren’t abstract problems. They are everyday hurdles that can delay product launches, frustrate investors, and stretch teams thin.