Tourism Innovation Summit (TIS) 2024, kicked off its fifth edition in Seville, Spain, on Wednesday. The tourism innovation summit par excellence has opened its doors to more than 7,000 congress attendees who, from October 23 to 25, will be able to learn about the latest innovations and technological solutions defining tourism worldwide. Also, all those trends and strategies will make this industry take a giant step forward in terms of sustainability, accessibility, competitiveness or adaptation to the new and changing demands of travellers looking for an ever-greater personalisation in their tourism experiences.