New technologies, especially artificial intelligence (AI), have brought about a true revolution, affecting tourism. However, their use, challenges and regulation generate a great deal of public debate. These challenges have been the protagonists of the Tourism Innovation Summit (TIS) 2024 where experts from the tourism industry and the European Union have discussed the impact of AI in the tourism sector and European regulations related to its use. In addition, the challenges and opportunities associated with the deployment of the tourism data space have been addressed, analysing how these technologies can transform and improve travel experiences.