Marketing is one of the most critical drivers of success for your startup. It builds your brand, attracts customers, and keeps your growth engine running. When it comes to execution, you’ll face an important choice – should you create an in-house marketing team or outsource the work?

Since 2010, the number of companies diving into tax-advantaged share schemes has surged by 90% – a clear sign that the appetite for sharing the pie isn’t just growing, it’s booming.

Anastasia Kalashnikova is an expert in strategic product development expertise and hands-on digital product experience – a combination that ultimately led to the founding of Storra, and set her on the path to bring the idea to life.