Healthcare is undergoing a fundamental transformation, shifting from reactive sick care to proactive health management, with consumers firmly in the driver's seat. While the US market has seen the rise of consumer-centric healthcare champions like Hims/Hers, Headspace, and Function Health, Europe's market remains underserved. Today, naturalX Health Ventures has announced a €100 million fund to accelerate this revolution in Europe, becoming the first specialised fund focused exclusively on the intersection of consumer and health in the European market.