There are seemingly hundreds of interpretations of marketing. Most have appeared only within the last decade, driven by the onset of digital marketing and its ever-sprawling complexity and fragmentation.

Once you have the paperwork in place and guidelines established, it’s time to start bringing staff on board. There are a huge range of different legal factors to consider when recruiting, not least the laws around equality and right to work, so this week, we look at recruitment, workers’ rights and business immigration.

‘More must be done to foster diversity in IP if we don’t want to wait 50 years to achieve gender parity in innovation’, says Joan Mill, Managing Director, EMEA at CPA Global.

How many times have you heard this, “I have this great idea for a new product or service”. And how many times have you seen this person with the “great idea” actually do something? Well, this article will help you understand if the idea is a million-dollar idea or not. 

With Conflict Resolution Day taking place on Thursday 17th October Louise Hebborn, Commercial Partner at Stephensons Solicitors LLP, discusses business disputes and shareholder’s legal rights.

Beauhurst, the provider of data on growing British companies, has released a report mapping out the UK’s ‘herd’ of unicorns. Coined in 2013 by Aileen Lee, Founder of Cowboy Ventures, the term 'unicorn' refers to a young, private company whose valuation has reached £1bn or more.

Security Matters, an Australian-listed Israeli tech solutions company with clients in the electronics, minerals, plastics, security, and agriculture industries, has a solution used in security and defence that can help reduce the volume of garments and textiles that are incinerated or landfilled every year.

It is one of the biggest challenges for any small e-commerce startup. How do they find an operating model that supports dynamic growth.

We are currently riding the crest of a wave for female representation in the startup community. The past decade has seen more female-founded startups emerging, and more enjoying unprecedented success at the very highest level.

“We can no longer continue to operate in this linear B2B / B2C world when it comes to business. People buy people and all relationships are human to human,” Sallee Poinsette-Nash.

The typical anatomy of a sales team in a modern tech company is that of Sales Development Representative (SDR) as the front line sales person. The 'warmed-up' lead then gets handed over to a more senior AE (Account Executive) to close.

Before you can begin to hire a team, it’s vital to have an understanding of the laws and principles around employment as a whole, and to have checked your business is ready to take on employees.

Global compound growth rates of robotics, automation and AI companies are expected to grow by more than 40% per year, with revenue generated by these companies reaching $237bn by 2022 according to some estimates and $498bn by 2025 according to others.

In today’s fast-paced world, standing still is no longer an option. As your business grows and develops, it’s more important than ever to help your people upgrade their skills and adapt to new ways of working.

Few industries have felt the impact of technological disruption more than the banking sector. Over the last few years several new kids on the block have emerged to take their seat at the top table and muscle in on the activities of the high street giants by specialising in areas that are being underserved.

The business industry is constantly changing, so it’s imperative to stay at the top if your game in order to keep profits increasing. With businesses always competing for customers, it can be difficult to break through the noise and become a successful and established brand while continuing to grow.

Psychotherapist Noel McDermott is an expert on mental health in the workplace and runs Mental Health Works Ltd. He works alongside employers providing wellbeing in the workplace advice and solutions, teaching them tools to keep staff healthy.

Just as last week’s Mentor’s Journal led me neatly into my article, 'The Power of Networking', so this week started off very much in the same vein with all my early meetings either coming from existing relationships in my network, or me utilising my network to join some dots together.