The Czech marketing startup for home product testing, Testuj.to, for brands and e-shops has proven to be a new way of reaching customers, even during the coronavirus period. Testuj.to not only addresses customers directly, it also acquires valuable reviews for a given product or brand. B2C will never be the same again.

While car MOTs were scrapped during lockdown, taking the same approach with a business could be a mistake that leads to catastrophic consequences. Just as leaving unchecked, unroadworthy vehicles on the road is potentially dangerous, by not taking control of a business and leaving success to chance is a gamble at the best of times, but right now that approach could be the beginning of the end.

Over the course of the last three months, the private sector has undergone a seismic shift with an anticipated 531,000 businesses in the US set to go under in 2020 and a fifth of all small businesses in the UK to fail during the COVID-19 period.

Some founders come up with their business ideas alone, whilst others do so with friends or associates. Some founders wish to stay as sole founders, whilst others prefer to work with co-founders to share the tasks, decision making, and risks, as well as adding often complementary skills or knowledge to their own.

The automated driving technology company, AImotive has announced a new investment round of $20m led by Lead Ventures, a Budapest based scale-up investor. With the fresh capital AImotive has become the largest VC-backed company developing automated driving technology in Europe, with total funding of $75m.

A startup who in my opinion is a very deserved winner, and one of the best UK Startups we have come across. If you have read the last issue you may be familiar with Tractable, a company that uses AI for accident and recovery, and although it focuses primarily on car accidents, there is potential for that to grow to cover natural disasters too.

An organisation supporting underrepresented Founders in London and connecting them with opportunities in tech called OneTech has launched a new Founders stories campaign to show the face of startups, and has shared an update on the work achieved by the programme since it began. 

Performance marketing agency, Journey Further, has teamed up with Europe’s first revenue-based finance provider, Uncapped, to offer performance marketing support to entrepreneurs, startups and scaleups across the continent.

Global financial services provider, iBanFirst which delivers solutions across banking borders, has announced that it will continue to expand with the help of venture capital funds Elaia and Bpifrance, through its growth capital fund Large Venture.

British Patient Capital has announced its participation in Quantexa’s series C funding round as Quantexa announces the close of the round at $64.7m (£51.2m).

Online toolkit for surviving modern alcohol-free society, One Year No Beer, has launched a £1.4m funding round on Seedrs. Already attracting £1.1m investment in the private stages of the round, One Year No Beer now opens its campaign to the wider public. The funding will be used to further develop the technology infrastructure of the business, allowing them to scale their lifestyle support system which facilitates sustained behavioural changes, through the power of community and connection.

It’s a tough time for all businesses, but Manchester once again proves to be a hotspot for emerging new talent. Ambitious startup, The Shirt Society, has secured a substantial six figure investment from one of the city’s top tech investors: Scott Fletcher MBE.

Physical-digital payment platform, Thyngs has evolved its touch-free technology to deliver an instant order, pay and marketing solution that will help the retail and hospitality sector welcome customers back safely, and tackle the estimated £4bn loss expected across Europe, as a direct result of the global pandemic.

Emerging from several years of academic research, BeFC is the inventor of bioenzymatic fuel cells based on papers and enzymes. The fuel cells offered by BeFC are naturally part of the renewable energy sector and have a low environmental impact.

Starting a company and being a founder is stressful - especially in the current COVID-19 environment. Last year, 19% of all European founders said starting a company had a negative impact on their wellbeing, and a global pandemic will not bring that number down. However, mental health issues are not widely discussed in the startup ecosystem and beyond.

‘Homepreneurs’ are emerging across Britain during lockdown, as time at home and changing employment conditions have encouraged many to consider new opportunities and think creatively about the future.

A new survey by global consultancy, Brandpie has uncovered that the number one challenge CEOs expect to face over the next five years is finding the right talent. Furthermore, Brandpie reports that 98% of CEOs surveyed agree that the new generation of talent have different expectations from previous generations - with emotional considerations such as alignment of a company's culture and values trumping benefits like flexible working, training, and access to technology for the majority of millennials.

Fintech companies offer innovative and much-needed financial services and products; however, they have not been heard and seen at the political level sufficiently. EFA aims to become the united voice of the Fintech companies in Europe.