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10 Dec
How to identify and leverage your B2B customer personas to drive sales with HubSpot

How to identify and leverage your B2B customer personas to drive sales with HubSpot
FREE
Webinar
Online Events
Host:
Sales for Startups
  • Date
    Thursday,10 Dec
  • Location
    London, UK (virtually)
  • Time
    02:00 PM
  • Price
    Event Price
    FREE

Join Sales for Startups and HubSpot as they uncover how to use B2B customer personas effectively to drive sales.

Personas are a popular, but often misunderstood, way to categorise the types of people, roles and businesses to target during your marketing and sales cycle. Too often they're given some concentrated thought before being forgotten about a couple of weeks later.

Marketers who use buyer personas enjoy 73% higher conversions compared to those that don't. So what's the secret to doing this effectively and building it into your strategy?

We'll be exploring exactly what an effective B2B customer persona looks like and how to leverage it with the CRM leaders, HubSpot.

James Ker-Reid (Founder & CEO at Sales for Startups) will be joined by Caragh Kennedy (Startup Business Development Manager at HubSpot) as they discuss:

  • What personas are and why they're important
  • The information you need to create an effective one
  • How you can capture these in HubSpot
  • Using that information for sales qualification and campaigns

Join us for this online session by registering via the form below - and learn the practical ways personas can support supercharging sales at your business.