A philosophy graduate, Bill Irvine has had an IT career spanning 37 years and has been employed by HJ Heinz, GlaxoSmithKline, PA Consulting, Siebel/Oracle, Thomson Reuters and Infosys Consulting. He is a veteran of more than 28 IT consulting assignments. He founded Where's Free Ltd with his wife in 2014 and has been dedicated to the venture full time since 2017.