Vivek started in the design industry over 20 years ago as a designer in publishing before moving agency side and becoming one of the founding parters at ico. He leads the creation and building of brands across industry sectors, working closely with ambitious entrepreneurs as well as larger organisations such as London Luton Airport and Jollibee. He has also lectured at several colleges including IDEP in Barcelona. More recently he has co-founded businesses in the hospitality sector that have utilised his experience in brand and design