Vita is a creative innovator who can share a wealth of commercial and strategic brand experience. She was trained in Fashion Design and then undertook an MA in Fashion, exploring curation and conceptual fashion communication. For over 7 years she worked for the luxury department store Selfridges & Co bridging the Creative and Buying Teams where she specialised in concept development, product innovation, brand experiences and project curation. She has helped to launch products, brands and concepts which have become global leaders in their field and changed the retail landscape. She led the development, adoption and communication of Selfridges in house sustainability strategy ‘Buying Better, Inspiring Change’ which had a lasting impact on her approach to work and life, ultimately leading her to move away from retail to find deeper meaning in her projects. She has worked with many of the worlds most recognised brands as well as start-ups and emerging artists and design talent.