Thom Groot is the co-founder of the Electric Car Scheme, a salary sacrifice employee benefit that allows employees to lease electric cars at a 30-60% lower cost. The Electric Car Scheme is the first available offering from parent company, Net Zero Choices. The company was set up in June 2020 after co-Founders Thom Groot and Tom Eilon found the government's tax incentive to help employees switch to driving electric cars and go green, impossible to access.