Susannah Davda has always loved shoes, and after studying Footwear Design at university, she spent many years working for footwear brands and retailers, within the UK market and internationally. During that time she acquired a diverse skill set from design, product management and buying to sales and retail.

Susannah set up her consultancy business in 2015, based near London. She advises shoe brands globally, and has helped lots of exciting shoe companies; from startups to established businesses. Susannah also runs How to Start A Shoe Brand, an online course that covers every aspect involved with starting a brand.

Having worked in the shoe industry since 1988, Susannah uses her experience and vast knowledge of footwear to help women find comfortable, beautiful shoes. She also writes and speaks about shoes, sharing stories blended with tips and helpful advice.