A marketing enthusiast and natural entrepreneur, Roger Jackson founded Shopper Intelligence, a data and insights company, in 2007, having enjoyed a corporate career in sales and marketing with Unilever, United Biscuits and Kraft Foods before going independent.

He also noticed that inevitability, being so close to your own product, it can be impossible to view it from the outside perspective. This, coupled with his genuine interest in helping other small business owners get the most out of their marketing campaigns, led Roger to come up with the concept for SenseCheck during lockdown in 2020, quickly establishing it as a trusted platform for unbiased marketing advice.