After completing his undergraduate degree in Economics and Postgraduate degree in Law (finishing on the Deans’ Merit List) at the University of Cape Town, Rhys started his career as a trainee solicitor / candidate attorney at Baker McKenzie in South Africa. After completing his articles, Rhys moved to ENSAfrica in Johannesburg where he practiced for another two and a half years specialising in corporate M&A. During this time, Rhys also completed the first level of the CFA Institute’s Chartered Financial Analyst Exam and completed two courses in Advanced Company Law at the University of the Witwatersrand.

In 2018, Rhys decided to leave law to pursue a new career path. Rhys moved to the UK where he studied for and obtained his MBA from the University of Cambridge, then ranked in the top 10 business schools globally. It was at Cambridge towards the end of 2019 that Rhys was introduced to Nnamdi and, upon seeing the pain point Definely was solving for, looked to join immediately.

Rhys joined as the first member of the commercial team when Definely had one customer and was bringing in £240 in annual revenue. At Definely, Rhys is responsible for managing the commercial functions incorporating Marketing, Sales and Customer Success and ensuring Definely’s GTM is executed against and commercial objectives are continuing to be reached.