Priyanka is the CEO/Founder of Truealpha, an automated KPI dashboarding solution for CEOs/CFOs of startups and SMEs with an integrated shareholder management module. Priyanka has over 20 years of experience building tech-driven businesses and being an advisor and Board member for startups.

During her years of working with early-stage companies, she realised that 90% of them struggle with disjointed data sitting across many different systems. They waste an enormous amount of time and money on manual processes to reconcile information, calculate KPIs, package them for Board meetings and shareholder letters. Despite the effort, the output is usually a static PDF that is dreadful for collaboration and goes stale quickly.

With Truealpha, Priyanka and her team are on a mission to upend the world of archaic spreadsheets and static PDFs and provide a modern, enterprise-grade business analytics solution for startups and SMEs. Priyanka also conducts KPIs masterclasses for founders and writes about how to build a data-driven culture to drive business growth.