Lauren Pedersen, originally from New Zealand and a former NCAA Division I tennis player, is the CEO and Co-Founder of SportAI, a B2B sportstech platform delivering AI-powered technique analysis to athletes at all levels. Founded in Oslo in 2023, SportAI uses computer vision, machine learning, and biometric technology to analyse sports techniques in real time, providing instant, personalised feedback without the need for dedicated hardware. SportAI delivers scalable, data-driven insights that support training platforms, broadcast commentary, and equipment recommendations.