Joel Primus is an author, speaker, award-winning documentary filmmaker, serial entrepreneur, and a man behind a premium underwear company, Naked. Joel co-founded Kosan, which launched one of the most successful Kickstarter apparel products of all time - reaching over $1M in sales in 30 days.

He appeared on CBC’s hit show Dragon’s Den, was one of the inaugural BCBusiness 30 Under 30 entrepreneurs and is also an author of Getting Naked (released in early 2021).