Hailing from a background in digital marketing and advertising, with no formal training in fashion, at just 22-years old, Jess launched her first business in 2016, Ete Swimwear, with $0 (ZERO). Upon launching, Ete Swimwear received almost instantaneous success, thanks to the opportunity to make its first fashion week debut at New York Fashion Week in September 2016. In just her first year in business, she made over six figures in a highly competitive industry and built a following of over 54,000 followers on Instagram. 

Since then, whilst growing her businesses, Jessica has become a role model for other business owners in the e-commerce industry. This has allowed Jessica to help other business owners who are looking to grow and scale their businesses online. Within the last two years, Jessica is still running Ete Swimwear and sold two businesses successfully, but has made it her core focus to continue helping women in business. Preaching to female entrepreneurs unleash their potential and believe than anything is truly possible; she has found her true passion in her work as a business coach. 

Over the last five years, Jessica has been able to transform her life from being overworked, burnt-out and working full-time whilst running her businesses on the side, to now achieving a successful work-life balance. Her mission is to help other female entrepreneurs to unleash their potential so they reach their goals to live their dream life.