Jessica Kruger’s barefooted outdoor upbringing in Sydney, Australia fostered her love and respect for nature. Moving to Europe in 2009 she completed her MBA in Paris and lived between Geneva and Berlin before settling in London where she created the award winning vegetarian restaurant, ETHOS. Prior to Covid-19, ETHOS was one of London’s most popular vegetarian restaurants and was awarded 5* by Time Out magazine, turned over £1.5 M / year and employed 25 staff. Jessica was also named a “35 under 35” top UK businesswomen by Management Today.  Jessica sold Ethos and has now launched LUXTRA: a sustainable fashion brand that uses plant-based vegan leathers to make timeless accessories.