James founded Clear Sales Message in 2017 after a successful career in corporate sales. James worked in the automotive industry and during that time he supplied £600m worth of vehicles and over 12 years never missed a sales target. 

James sought to distil the “secrets” that contributed to his performance and  use these to train others. Working with small to medium size businesses in the UK it became quickly apparent that many businesses require a defined value proposition, or in other words, a “clear sales message”. By creating a means for companies and sales people to communicate more clearly James helps to transform their performance.  

Having created online courses, written books and helped countless businesses with their sales messaging and selling confidence, James has firmly found his passion and dedicates his time to educating others about the power of communication and confidence in a sales environment.