James Herbert is a serial entrepreneur and CEO of Hastee Pay, the financial wellbeing benefit that helps employers get the best from their workers and workers get the most from their money. James set up his first business, Brightsparks, while studying Economics at Durham University.

Connecting students with work opportunities through Brightsparks, James was inspired to find a fairer way for people to access their pay so they don’t have to miss out on life’s opportunities or get into debt when unexpected bills pop up. Hastee Pay was founded in 2017.