James Eder is the co-founder of Student Beans, author of The Collision Code, and work-life coach. Back in 2005 he co-founded Student Beans, a lifestyle platform for university students which includes the latest deals and discounts, providing student verification technology to brands across the globe from the USA to Australia and beyond. With brother Michael Eder, he bootstrapped the business and was responsible for driving sales and partnerships, enabling the business to grow to a multi-million pound turnover while helping tens of millions of users. James is a frequent speaker at conferences, schools and universities across the UK and internationally on subjects including marketing, entrepreneurship, resilience, establishing a successful brand & networking.