Erik Wikander is the CEO and co-founder of Zupyak - a content marketing platform designed for small businesses, simplifying the process of creating SEO-optimised marketing content through generative AI.

With a background in management consulting at PwC, Erik transitioned into the tech and startup space in 2016, and assumed leadership roles in various tech companies. He was the Country Director Nordics for eDreams ODIGEO, the world's largest travel booking site in the flight sector. Prior to joining Zupyak in 2021, Erik served as the Chief Marketing Officer (CMO) and Chief Product Officer (CPO) at Lendify, a pioneering fintech startup that blazed a trail by creating the peer-to-peer lending category in Sweden. Lendify's innovative approach to finance caught the attention of the industry and beyond, ultimately leading to its acquisition by the Danish unicorn, Lunar.

As the CEO of Zupyak, Erik continues to grow its community user base and product offering based on generative AI - leading the way in transforming the way startups and small businesses market themselves.