David O'Beirne is Managing Director of event marketing specialist, The Exhibition Agency based in London. The business offers training and consultancy to exhibitors, organisers and event suppliers.

David's event career spans more than 35 years, starting in trade and consumer show organising across a wide range of industries. He was also Media & Sponsorship Director for nine years at ExCeL London.

As he says, "Given that history, there are few event-related issues I haven't seen or dealt with but I’m always wiling to be surprised!”