Dale studied Software Engineering at the University of Stirling before joining SalesAgility as an intern in 2011. Within his first month, he was made permanent, stepping into a role as Analyst Developer before moving into a number of consultancy and business analysis roles, where he was responsible for delivering CRM transformation projects for SalesAgility’s customers.

In 2015, Dale was promoted to Head of Consultancy, where he built the firm’s consultancy team from one person to six full-time consultants operating globally. At the age of 27, he was appointed to the role of CEO and is now responsible for the company’s strategic growth plans and initiatives. Leading and guiding its senior management team with passion and determination, Dale creates and manages the roadmap of how SalesAgility can achieve its goals and vision whilst ensuring the company’s culture reflects its core values of transparency, flexibility and collaboration.