Chris started off in a small business after graduating with an MBA from Aston University. He joined the corporate world in marketing and general management roles, working for the likes of Grand Metropolitan (now Diageo), Allied Domecq, HP Bulmer and Mars. His last 'proper job’, as he describes it, was Managing Director of Coca-Cola Great Britain. In 2004 he was named Ernst & Young Entrepreneur of the Year (Consumer Products, London). Chris is now at Cracker Drinks, the Independent UK craft drinks maker with a healthy obsession for premium, all-natural juice drinks, which has just closed a successful raise of crowd investment via Seedrs.