Aliya has over 25 years of HR experience partnering with founder-run businesses across the creative and marketing industries, helping them shape their strategic people practices and organisational culture to create great places to work. She is a thought leader and change agent within the creative industry; working as a Design Business Association Expert, a Media For All role model and mentor, Institute of Practitioners in Advertising CPD Gold Judge and a NABS Century 100 mentor. Helping others and driving positive change is a huge motivator for her. Aliya regularly shares insights and guidance in publications such as The Times Raconteur and Creativepool.