Here I explore 10 mistakes marketers are making in 2022.

The recent surge in economic activity brought on by an end to pandemic restrictions has been dampened somewhat by the Russia-Ukraine conflict, rising energy prices and rampant inflation.

Customer support is essential to each and every business, no matter how big or small.

From the metaverse to Web3, there's been a lot of talk about how new technology trends will impact consumer behaviour and how businesses should prepare ahead of time. It’s all nice and swell to be ahead of the curve but the reality is that the future is still… in the future.

When it comes to task delegation and division of labour, you’ve probably heard the cliché, “two heads are better than one” more times than you care to count. According to McKinsey, gender-diverse and ethnic-diverse companies are more likely to yield profits than their counterparts. But does diversity end at gender and ethnicity?

A hybrid team, consisting of full time resources combined with freelance expertise, might be a fairly new development, but the concept has been in the works for quite a while.

Quantum computers pose a fundamental threat to the end-to-end encryption used in secure messaging apps. A new white paper from PQShield lays out the security issues, and explains how post-quantum cryptography can protect secure messaging protocols.

Joe Heyes is a young Serial Entrepreneur from Manchester, England. Founder and CEO of 7 figure Amazon wholesale Business 'JH WHOLESALE' and eCommerce education company TheEcomClub', explains his inspiring story from homelessness to Business empire and discusses how he plans to help 1,000,000 people start an online business and make a living online.

When it comes to your credit report, there are probably a few things you’d like to see disappear. Doing this on your own can be incredibly difficult. It is incredibly time-consuming, and near impossible if you don’t know what you’re doing. If you’re having difficulty you should look into hiring a credit repair company to come in and fix things up for you. They can get your credit score back to a place that makes you happy and look good to financial providers. Let’s take a look at why it’s worth it to hire a credit repair company to fix your bad credit.

The three P’s of sustainability and ethical business – Planet, People, Profits – or the so-called ‘triple bottom line’ is one of those buzzwords you hear a lot right now. The theory is that your company should take all three elements into consideration when making decisions for a sustainable future.

In general terms, once a contract has been agreed it becomes binding and the parties will be legally bound to perform according to the contractual terms and conditions. However, in reality, it is not always that simple and things can go wrong.

Unlocking capital from investors can help many startups either get started with their growth or help them sustain it, depending on the nature of their solution.

Closing sales over the phone takes time and patience. However it is a process that can be effective, if implemented correctly. Business communication is vital and should not be downplayed to employees, some of whom might be picking up the phone to a customer for the first time.

Hi, I’m Barry. I’ve been a freelance writer working in the diversity and inclusion space in Ireland for nearly six years. Having dyslexia and dyspraxia myself, I've always been interested in products that can improve the experience in the workplace, education, or healthcare.

In an economic downturn, the marketing budget is minimized first, despite history showing time and time again that it is not a good idea to cut back. Our top ten reasons will show the necessity of small business marketing to thrive in a recession. 

Content creation has quickly become a powerful draw for those looking to shed the burdens of a nine-to-five job. The influencers touting their six-figure salaries, lavish lifestyles, and all the free gifts they are receiving also create a tempting image of what a career in content creation would be like.

The Queen’s Platinum Jubilee encouraged an onslaught of innovative, creative and sometimes bothersome campaigns, with brands from McDonald’s to The Times capitalising on the momentous occasion.

With COP27 approaching and a summer of heatwaves reminding us all of the urgency for businesses to play their part in reaching net-zero by 2050, businesses need to think about their sustainability plans more than ever.

Here, I share my top five tips for anyone to build a new brand.