Fintech startups in recent years have garnered quite a reputation for being the major drivers of financial transformation on the global scale. However, the reality is that far more startups collapse early on then achieve success and make any lasting impact. Even if they survive their first year, around 70% of ventures fall through before reaching the half-a-decade mark.

While the powerful capabilities of AI technology are undeniable, businesses are still figuring out the best ways to use it – especially when it comes to text-to-image generative AI in advertising. 

In today's business environment, brands hold more power than ever before. This influence is not just a competitive edge for startups – it's a vital tool for communication, differentiation, and survival. 

All good marketing campaigns should create an impact, however, creating a campaign that will be talked about long after the billboard is taken down, or the content stops being shown on our feeds is no easy feat.  

Has your marketing fallen flat lately? Are you bored of using the same messages over and over? Do you need to inject something new and fresh into the way you talk about yourself?

SEO is arguably one of the most important skills for SMEs to learn. It improves your web authority around subjects your audience is searching for, which can boost organic traffic by increasing your site ranking on search engines. But what people often forget is that using high-quality images and videos is essential in getting your content in front of potential customers.

When it comes to branding, many startup founders know that it’s crucial to success, but get their priorities all wrong.

Consumer attention and loyalty have never been so hard to capture. According to a recent report, 58% of consumers feel overwhelmed by the sheer number of brands available. To cut through, brands must kick start their relationships in a memorable way that speaks to their customers’ situation.

The rising eCommerce industry has made it super important for brands to stay abreast of consumer behaviours and help them make the right decisions. Whether you are a startup or a growing eCommerce brand, following a bunch of marketing tactics can help you become successful in the long run. This handy guide will help you use the best eCommerce strategies for higher conversion rates. So, let's get started!

In the startup world, ideas are cheap. What transforms a fleeting spark into a world-changing phenomenon? Bold vision and relentless execution. While most founders obsess over R&D, meticulously crafting their groundbreaking products, they often overlook a crucial element needed for lift-off: marketing.

According to a 2024 Marketing Week survey, two-thirds of SMEs don't have a marketing plan in place. Shocking, but should we really be surprised?

A few years ago, a client asked me to create a marketing strategy. When I asked about the overall business strategy, I was told it was still being finalised. So how could I create a marketing strategy that truly met the business' aims?

Being a founder or working as part of a startup is challenging – raising funds, hiring an unstoppable team, and launching a new product or service are all up there. But there’s one area that’s often like kryptonite, for even the most confident business leaders – external communications. The elevator pitch sounded great in your head but then you spoke to that important journalist and your message went up in smoke. 

A diamond may be forever.

But let’s take a moment to consider the staying power of the 'know, like, and trust factor' in business too. If I had a penny for every time I’ve heard that little marketing chestnut, I’d be sitting on my yacht right now.

Have you noticed what it feels like when you read something – an email, a social media post, a brochure, an ad – that really speaks to you? It moves you on some level. It makes you think this brand gets me. That is what brilliant marketing does. It speaks to your target audience almost viscellary. 

Tapping into the power of multilingual paid marketing can help you break new markets, attract new audiences, and engage with people in their native languages – but there’s more to it than simply translating your existing ads into a different language.

In this changing world of business, building a great brand is more important than ever. Brands become definitive for companies willing to leave their mark. Hiring a UK-based branding agency can be nothing but a game-changer. But what exactly makes working with a UK branding agency particularly beneficial?

You aim to create a startup that will become successful. The product has to be the centre of attention, but the marketing will help generate leads, nurture them, and convert them into customers. Different sales funnel strategies will help you master this game.

In 2016, I became an accidental founder. Driven by a deep frustration with how diversity was often discussed in binary terms, focusing solely on gender, I started Other Box to address the conversation in a way that was more intersectional and reflective of people like me – a South Asian woman of colour from a working-class background. I wasn't planning to build a business, but I felt compelled to create a space where the voices of marginalised communities could be heard and valued.

Native advertising is not just for established giants; it’s a powerful tool for startups looking to make a significant impact. Originating from a 1910 Cadillac advertorial in The Saturday Evening Post, native advertising has grown into a sophisticated strategy used by top brands like Michelin, Mercedes, Land Rover, Nestlé and Red Bull.