Mirador Torre Glòries received the Cadena SER Award for Best Customer Experience for offering a unique visitor experience in a space that combines art, science, and technology. Designed as the first observatory of a new generation of viewpoints, it offers a unique experience to rediscover Barcelona and apply the lessons learned to cities around the world. The finalists in this category were Imascono for 'Exclusiverse', its 3D web space, and Puy du Fou for its live shows and special effects that take visitors back in time.

Grupo Piñero received the Telefónica Award for Best Innovation in Artificial Intelligence and Data Analytics for incorporating AI into its data analytics projects. Competing in the same category were Intelequia, for the implementation of its Clio virtual assistant at the Acropolis, and HiJiffy, for the launch of powerful features and capabilities in the Guest Communications Centre, powered by its patented AI: Aplysia.

The CaixaBank Award for Best Digital Innovation went to the Radisson Hotel Group for its pioneering and immersive digital experiences that combine the virtual and physical worlds. Other finalists were Visit Real Cities, for its metaverse platform created specifically for the tourism industry, and Civitatis, for its commitment to digitalization that has led it to become part of the platform of high-growth technology-based companies in Spain, EsTech.

Plan 21 Foundation was also rewarded with the Accenture Award for the Best Sustainable Tourism Project for its Program for the Transformation of Sustainable Tourism Destinations in Latin America. Plan 21 Foundation competed with Tripnly for its carbon footprint calculator and Cerrás Agroturismo, a rural house based on a bioclimatic, self-sufficient, and sustainable architecture model.

Finally, at the Tourism Innovation Awards 2023, Swap Your Travel won the T-Systems Award for Best New Business Model for its digital platform for buying and selling travel. Roibos and its disruptive technology to connect hotels directly with distribution partners, as well as the Smartvisit app, which combines geolocation and technology for sustainable tourism, were finalists in the latter category.