Time is ticking on financial inequality

For the first time ever, women are taking the streets of London to shine light on financial gender inequality. How? By placing an enormous hourglass in the heart of London, where time is money, visualising how time is ticking on the issue.

The company behind the happening, Female Invest, say they want to create urgency around solving the issue. This is very much needed. Because at the current rate, it will take 169 years to close the financial gender gap.

In a world where money equals freedom, power, and independence, this massively impacts the lives of women around the world. With progress happening painfully slowly, it’s seeming to be quietly accepted that no living woman will experience financial equality in her lifetime.

The good news? Women hold the key to accelerating the process. Because even though most factors holding women back are systemic, women hold more financial power than ever before. In fact, a study from BCG estimates that women’s wealth growth will outpace global wealth growth over the next several years. The happening also serves as kick-off on a crowdfunding campaign. The campaign just went live, and 4,000 investors pre-registered in the two hours, breaking records from the get go.

Female Invest has built the world’s largest financial education platform targeting women. With paying members in 125 countries, the company is on a mission to close the financial gender gap by educating women on personal finance and investing. Since its founding four years ago, Female Invest has educated 500,000+ women, raised $12 million in funding and written the global bestseller ‘Girls Just Wanna Have Funds’.

The company has collaborated with women like Deborah Meaden and Sara Davies who have both hosted educational webinars as well as Emma Watson who has praised Female Invest as “the best source of financial knowledge out there” on her Instagram.

Here’s what the Female Invest founders have to say.

Camilla Falkenberg: “It’s time to treat financial gender inequality as an urgent issue. Because it is.”

Emma Bitz: “We’ve created a global movement, born from the shared frustration of women around the world. Now, we’re bringing our message to the very heart of London. Money equals freedom, power, and independence. We want more women to have more of that.”

Anna-Sophie Hartvigsen: “By physically bringing the issue to the heart of London, we want to create a sense of urgency around solving it.”