In just a few weeks, more than 90 investors decided to support the project and the startup has nowadays already raised more than 700k Euro. Between the investors, there is also the fund AZIMUT ELTIF - Venture Capital ALIcrowd II.

The campaign will be online until next February the 20th, with the aim to raise a maximum of 800k Euro. In this period, it will be possible to invest in the startup a sum starting from 249,60 Euro. Everything was calculated on the basis of a pre-money valuation of 3.8M Euro.

TA-DAAN is more than a simple e-commerce. Born as a social media based digital magazine dedicated to contemporary craftsmanship, the storytelling of “hand-crafting” has always been a distinctive element - and unique expertise of TA-DAAN. And it will keep having a material importance even on the Shop. Launched in July 2022, the latter already counts more than 60 artisans on the platform, from 7 different European countries. Carefully curated by the startup, the selection of handmade products available on the Shop is contemporary, cool, pop and sustainable. In one world, it has the TA-DAAN Factor.

“One of the main competitive advantages of TA-DAAN has always been the community” declared Roberta Ligossi, CEO and Co-Founder of TA-DAAN “since 2020 we have built a fidelized audience of more than 200k people and a network of more than 5k engaged artisans from all over the world. Even in this case we proudly found out we can count on them: to date, those who were simple followers, are now to all effects partners of TA-DAAN!”

Valeria Zanirato, COO and Co-Founder of TA-DAAN added: “With the funds raised, TA-DAAN aims at triggering a revolution with a double social impact: sensitizing new generations to a more conscious consumption and contributing to the survival and evolution of craftsmanship in the future. The support of ALICrowd in this project makes all of us extremely proud.”

Guido Bocchio, VC Manager of Azimut Libera Impresa Sgr, commented “TA-DAAN, thanks to its mission based on a digital approach towards craftsmanship, fits in a process of valorization of small realities standing out thanks to the quality of their products. We are happy to have boarded and sustained a project as ambitious as the one of the team of founders, young and passionate women, thrilled to bring a breath of innovation in craftsmanship: a sector that distinguishes the Italian system in the world, and where more than 2,6 million workers are employed at a national level, therefore almost a quarter of all the people employed in micro and small enterprises in our country.”