Strawberry raises $6M and launches agentic AI-powered browser

Strawberry, the agentic browser with built-in, personalised AI companions, has announced that it has raised $6 million in funding, led by General Catalyst and EQT Ventures, with participation from founders of Lovable, Supabase, and Hugging Face.

Alongside the financing, Strawberry is launching an upgraded version of its agentic browser with key new features. Early access will be limited to select customers, with broader onboarding planned on a rolling basis each month.

While enterprise companies deploy AI through million-dollar budgets and multi-year projects, freelancers, startups and small businesses need solutions that work immediately. Current AI tools demand technical expertise, force users to rip out and replace their entire workflow, or trap them in standalone interfaces disconnected from the browser – where work actually happens. Strawberry embeds AI directly into browsing, creating an intelligent workspace, adaptive and personalized to how each person works.

Charles Maddock, Co-Founder and CEO, Strawberry commented: “The browser is a tool most people use daily and know intimately. By giving Strawberry powerful AI features out of the box, we're making AI automation accessible to everyone. This funding helps us continue our mission to help modern workers love what they do and skip their busywork.”

The financing will fuel Strawberry's expansion across engineering and design to support rapid iteration with its growing beta community. The company is developing increasingly sophisticated agentic capabilities that enable AI companions to navigate complex, multi-step workflows within the browser environment, from comprehensive market research to lead generation across password-protected platforms.

Yuri Sagalov, Partner at General Catalyst said: "The browser is fast becoming the front line for AI, and the Strawberry team is at the centre of that shift. Their user-centric design and Charles’s ability to galvanise a community give them what we think is a leading edge to capture value in this rapidly evolving market.”

“We got to know Charles even before Strawberry was founded, and were struck by his passion for AI and sharp perspective where it was headed, said Sandra Malmberg, Partner, EQT Ventures. "Their ambition to build at global scale, infectious passion and ability to attract exceptional talent made it an easy decision to become their first investor," adds Gustav von Sydow, Partner, EQT Ventures.

Strawberry's no-code approach to AI assistant creation has already demonstrated strong market validation. Early users are deploying custom companions for diverse applications, from competitive intelligence gathering to sales prospecting, with results that have earned recognition as Product of the Day and Product of the Week on Product Hunt. As one beta user noted: "This is like nothing I've ever tried before."

The platform signals a broader shift from sterile, corporate AI tools toward personalised companions that bring both capability and personality to work. By transforming routine tasks into collaborative experiences, Strawberry is redefining what it means to work alongside AI.

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