“From the outset, we’ve focused on other startups as clients because we knew we could leverage each other’s strengths to adapt and grow together.”

Harness the power of innovation and remain agile

Startups are often at the forefront of innovation, developing disruptive technologies and solutions at a pace that larger, more established companies simply can't replicate.

Without rigid hierarchies and risk-averse cultures, startups can harness innovative solutions to adapt and pivot to emerging trends and market demands that may not yet have been met.

Consider a startup in the event planning industry with the USP of providing personalised, data-driven event experiences. By partnering with another startup that has developed a cutting-edge virtual reality (VR) platform, the event planning company can pivot from organising traditional in-person events to creating immersive virtual experiences.

This is just one of the thousands of examples of how startups can leverage innovative solutions to remain agile and competitive.

Agility is crucial in today's startup world. Given the macroeconomic uncertainties, startups and scaleups must find ways to stay relevant and thrive. According to Wilbur Labs, up to 55% of all startups need to pivot to avoid failure, with 75% of founders reporting success after doing so.

By partnering with like-minded startups, you unlock groundbreaking solutions that allow you to seize new market opportunities (or ones that don’t yet exist). You don’t get that opportunity when working with prominent, more-established vendors.

Secure early access to emerging technologies

Startups are often at the forefront of innovation, developing disruptive technologies and solutions at a pace that larger, more established companies simply can't replicate.

Without rigid hierarchies and risk-averse cultures, startups can harness innovative solutions to adapt and pivot to emerging trends and market demands that may not yet have been met.

Consider a startup in the event planning industry with the USP of providing personalised, data-driven event experiences. By partnering with another startup that has developed a cutting-edge virtual reality (VR) platform, the event planning company can pivot from organising traditional in-person events to creating immersive virtual experiences.

This is just one of the thousands of examples of how startups can leverage innovative solutions to remain agile and competitive.

Agility is crucial in today's startup world. Given the macroeconomic uncertainties, startups and scale-ups must find ways to stay relevant and thrive. According to Wilbur Labs, up to 55% of all startups need to pivot to avoid failure, with 75% of founders reporting success after doing so.

By partnering with like-minded startups, you unlock groundbreaking solutions that allow you to seize new market opportunities (or ones that don’t yet exist). You don’t get that opportunity when working with prominent, more-established vendors.

Extract maximum value from innovation through customisable and flexible solutions

It’s one thing to get your hands on the latest tech, but it's another to make the most of it. 

With that in mind, when were you last offered a customised solution from a household-name brand? Probably never. Unless you have an unlimited budget, of course. 

By contrast, startups often offer more flexible and customisable solutions and are more willing to collaborate and tailor their products to suit your needs. This adaptability affords you a better fit for your company's unique requirements, allowing you to create more efficient and effective solutions for your target consumers.

It’s a mutually beneficial arrangement, too. 

One startup benefits from the early feedback on their product or service, tweaking and improving as they go, whereas the other startup secures a solution tailored to their precise needs, ensuring optimal performance and seamless integration into their operations.

This collaborative approach fuels innovation and growth for both parties while delivering exceptional value to their customers and staying ahead of the competition. It’s why you should always seek out other startups as a startup B2B service provider yourself. 

That’s precisely what Chris Priebe did, "From the outset, we’ve focused on other startups as clients because we knew we could leverage each other’s strengths to adapt and grow together. Now, we're proud to be powering some of Europe's most promising unicorn candidates. The relationships we've built have been genuine and collaborative, allowing us to provide solutions that truly meet their unique needs.”

As the powerful stories of Zelt and many others demonstrate, it's time to break free from the shackles of traditional, established vendors and build a vibrant ecosystem that fosters creativity, growth, and success.

In these topsy-turvy market conditions, forging alliances with like-minded startups isn't just an option; it's a necessity.