The collaboration aims to equip businesses of all sizes with an easy-to-use platform that boosts customer retention, drives repeat visits, and enhances overall sales.

Empowering Independent Businesses with Seamless Loyalty and Actionable Customer Insights

SQUID’s platform has already revolutionised customer engagement, offering a hassle-free solution for businesses to improve loyalty. With nearly 500,000 users and a presence in 2,000 locations globally, SQUID has become a trusted name in loyalty solutions.

By integrating with Square, SQUID enables businesses to effortlessly implement powerful loyalty programmes, helping them attract and retain customers with ease.

"Our mission is to simplify and amplify loyalty for businesses and their customers," says Katie Farrell, SQUID’s Co-founder and Chief Customer Officer. "Partnering with Square allows us to offer powerful, spend-based loyalty programs to more businesses, helping them thrive in today's competitive market. Square has been incredible to work with, and we’re so excited about this launch.”

Seamless Loyalty Experience with Enhanced Spend Data

With the SQUID x Square integration, businesses can now supercharge their customer insights and loyalty campaigns using rich spend data. The integration offers several key benefits:

• Effortless Signups with a Tap: SQUID’s one-tap sign-up process, combined with a highly engaged local user base, reduces friction for customers joining loyalty programs. This easy onboarding leads to higher participation rates and increased customer loyalty.
• Data-Driven Campaigns: Leverage detailed spend data to create highly targeted and effective loyalty campaigns.
• Affordable and Scalable: SQUID Campaigns allow independent businesses to easily run sophisticated loyalty marketing campaigns like big chains, at an affordable cost.
• Maximise ROI: Track the success of loyalty campaigns with clear insights into customer spending behaviour, ensuring that each campaign delivers maximum value.

One of the early adopters of the SQUID x Square integration is Matcha Bar in Powerscourt Shopping Centre, Dublin.

The benefits for owner Elaine Fitzsimons is already obvious. "Having SQUID integrated with Square means I can have everything on the one system. It’s really easy for customers to use. They basically pay and tap the SQUID tag. All their digital loyalty points are stored on their loyalty card.” Early indications for businesses such as Matcha Bar indicates that customers using the SQUID | Square partnership spend and return more than customers not using the integration.

Proven Impact and Future Expansion

Businesses already leveraging the SQUID and Square integration have seen significant benefits, including increased customer spending, more frequent visits, and higher post-enrolment engagement.

For users of the SQUID app, the partnership offers the convenience of managing all their loyalty rewards in one place. As the integration expands across more stores in Ireland and the UK, customers will have even more opportunities to earn and redeem rewards, enriching their overall shopping experience.

"Square’s mission is to ensure merchants have access to technology that makes running and growing their business easier. Partnering with SQUID allows us to offer the engagement-boosting benefits of this growing loyalty platform to our merchants," said John O’Beirne, Executive Director at Square in Europe.

"Square is committed to providing merchants with the best tools to grow their businesses, and this collaboration helps us further our mutual goal of boosting customer loyalty and driving revenue growth."