This news comes shortly after SINE Digital's recent successful funding round, in which the company raised £1.9 million to accelerate its growth and development.

Christopher Satterthwaite brings a wealth of experience to SINE Digital. He was the CEO of Chime Communications PLC for fifteen years, where he helped to grow the VCCP Group in advertising and CSM, now known as Wasserman, in sports marketing. In 2015, Chime was sold to Providence Equity for £374 million. Chris initially collaborated with Robin Price at the agency HHCL and Partners.

Robin Price joins SINE Digital as a Non-Executive Director. He was a founding partner of HHCL and also served as COO of McCann London. The combined experience of  Chris and Robin in the advertising industry will be invaluable as SINE Digital continues to expand its innovative approach to performance marketing in the entertainment and sports sectors.

James Dale, CEO of SINE Digital, commented: "We are thrilled to welcome Chris and Robin to SINE Digital. Their strategic insights and extensive experience will be instrumental in driving our innovation and global expansion as we continue to grow our agency in both London and New York."