Sage and Virgin StartUp announce partnership to empower UK entrepreneurs

Sage, renowned for its accounting, financial, HR, and payroll technology tailored for small and mid-sized businesses (SMBs), recently announced a new collaboration with Virgin StartUp, the arm of Virgin committed to aiding UK founders in their entrepreneurial journeys.

Under this partnership, Sage will serve as the exclusive small business accounting partner, offering critical accounting tools and expertise to assist UK founders in launching and growing their businesses effectively.

This collaboration aims to support all entrepreneurs engaging with Virgin StartUp, whether they are applying for Start Up Loans, joining the new digital Virgin StartUp Community, or participating in various Virgin StartUp programmes. Sage and Virgin StartUp are dedicated to empowering individuals at every stage – from conceptualising business ideas and starting self-employment to scaling their startup ventures to their fullest potential.

Both Sage and Virgin StartUp recognise that timely assistance can transform the obstacles faced by founders into opportunities. They believe that access to essential tools and expertise will enable founders and entrepreneurs to succeed from the outset, fostering businesses that flourish.

Jonathan Dowden, Director, Product Marketing Startups & Small business at Sage said: “Our collaboration with Virgin StartUp is a significant step towards breaking down the barriers that prevent aspiring entrepreneurs from achieving their dreams. Together, we're committed to providing the tools and support that turn ideas into thriving businesses.”

Sage offers comprehensive solutions for all SMBs from free digital record-keeping with Sage Accounting Individual, to advanced AI-enabled accounting and forecasting solutions that drive growth and improve decision-making. When combined with Virgin StartUp’s team of advisors, the largest startup mentor community in the UK, and access to tailored finance options, this partnership will support startups and early-stage founders to build strong, resilient businesses.

Andy Fishburn, Managing Director at Virgin StartUp, comments: “Understanding and managing your business finances properly is crucial to the viability and success of early-stage businesses. That’s why we’re excited to be launching this partnership with Sage to support founders on their startup journey.”