This accomplishment is notable as only a select number of private businesses attain such a feat. The company attributes its success to a significant increase in user adoption, highlighted by a 54% rise in cross-industry users in the past year and a 26% growth in the volume of experiences captured from internet users globally.

“This achievement is about so much more than being recognised as a rapidly growing business, it represents the impact we’ve been able to make on the digital analytics market,” said Mario Ciabarra, CEO of Quantum Metric. “Since our first day, the measure of success has always been about the customer, how we build meaningful partnerships with digital brands to meet the customer’s needs. Our approach not only works but has had a lasting effect on how digital leaders approach their customer experiences.” 

Since its launch in the digital analytics sector eight years ago, Quantum Metric has differentiated itself by focusing on understanding and addressing customer challenges. The company has adapted to shifting market demands, offering a comprehensive platform that combines various analytics disciplines. This approach aims to eliminate fragmented analytics and provide a unified view of the customer's perspective. Quantum Metric plans to integrate session-based and user-based analysis, converging web, product, experience, and journey analytics into a singular, comprehensive customer experience perspective.

“The digital analytics market is shifting at a rapid pace and providing a unique opportunity for Quantum Metric to build on its established relationships with global digital brands and partners,” said David Friend, CFO of Quantum Metric. “We’re excited to be celebrating such a significant milestone for our business and eagerly anticipate how we can continue to expand our market presence to best serve digital enterprises.”

Quantum Metric's attainment of $100 million in ARR marks a significant milestone in its journey in the digital analytics market. The company now captures data from approximately 45% of global internet users and supports over 20% of the digital brands listed in the Fortune 100. Quantum Metric's strategy includes forging strategic partnerships, contributing to its operational success across organisations. Notably, these efforts were recognised when Google Cloud named Quantum Metric its Technology Partner of the Year for 2023.