The Company was founded in 2020 by Dr Ying Lia Li (Lia), an award-winning physicist. Initially developed to detect collisions for airbag deployment, IMUs enable electronic devices to monitor their relative position, motion and acceleration. Today, these devices, based on Micro Electromechanical Systems (“MEMS”), are mass produced at low cost and embedded in a wide range of industrial and consumer electronics including smartphones, cameras, health wearables and IOT devices. Their ubiquity has resulted in an annual market size of approximately $15bn, growing at c.10% p.a.

IMUs used in consumer electronics are low cost and compact but are relatively inaccurate and suffer from excessive ‘drift’. To overcome this issue many devices rely on multiple data sources to pinpoint their position – “sensor fusion” – however this technique increases cost and energy consumption.  Conversely, high-precision IMUs, currently used in the defence and aerospace sector, are bulky and cost tens of thousands of pounds, making them unfeasible for mass market applications.

In addition to expanding its team, which will be based at Bristol University’s state-of-the-art Quantum Technologies Innovation Centre, this initial round of funding will enable the Company to create engineering samples to be assessed by initial customers and designed into their products, with a view to commercial sales commencing in 2024.

Matthew Burke, Head of Technology Ventures, Williams Advanced Engineering, said: “We are delighted to back Zero Point Motion in the commercialisation of its high accuracy low-cost IMU technology. IMUs are used in many of the sectors WAE operates in, and we look forward to accessing our customer network to support the IMU commercialisation programme”.

Dr Ying Lia Li, Founder & CEO, Zero Point Motion, commented: “The UK has a fantastic legacy in producing defence grade inertial sensors and strong expertise in commercialising optical devices and we’re excited to combine these capabilities to bring higher performance navigation to industrial and consumer markets. We’re ambitious to scale to high volume and transform motion capture, stabilise AR/VR and other image-based systems, and increase the integrity of sensor fusion to enable indoor and autonomous navigation”