Health datatech company Talking Medicines has launched Drug-GPT on its enhanced PatientMetRx 2.0 platform, providing healthcare advertising agencies with access to real-world insights about the lived experience, opinions, and sentiment of patients and HCPs.

Drug-GPT only uses Talking Medicines’ curated social data, making it more efficient and effective for subscribed healthcare advertising agencies to secure instant and accurate insights compared to alternative solutions.

Customers are able to analyse uniquely curated voices with a classification accuracy of 95%. All with the comfort of knowing that those insights are fully compliant with health sector regulations and backed by a suite of quality control processes.

Drug-GPT™ provides natural language responses and summaries, providing quick and accurate insights. These insights help agencies inform new business pitches, develop winning strategies, create creative content and monitor the impact of critical market events on customer behaviour.

Subscribers can answer their own questions about how patients experience drugs and treatments compared to the perspective of HCPs, drawing on opinions and feelings about lived experiences, including demographics, diagnoses, treatments, and outcomes.

The company licenses the GPT models from Microsoft to ensure that the ecosystem around Drug-GPT is closed, exclusively using its own purpose-built curated social data of patients and HCPs.

In addition to Drug-GPT, PatientMetRx 2.0 includes several key platform enhancements, designed in response to ongoing feedback from healthcare advertising clients. New features include the curated HCP Voice which complements the Patient Voice; and natural language search, replacing laborious manual insight searches with fast, data-led questioning of curated data. Feedback from current users suggests that the platform is 80% more effective than conventional methods at producing structured and actionable patient and HCP insights.

Jo Halliday, CEO and co-founder of Talking Medicines said: “We are really excited by the potential of Drug-GPT to transform the way that healthcare advertising agencies analyze insights on complex patient and HCP social data. With structured and actionable insights delivered within seconds, it provides our customers with the edge to win business, create amazing content, and deliver successful campaigns. With Drug-GPT and PatientMetRx 2.0, we truly believe we can unlock the power of AI to transform healthcare marketing.”